The higher the DEC the more possible impressions a billboard have. DEC shows the number or persons who are 18 years or older that have an opportunity to see your billboard. This number is generated from DOT (Department of Transportation) data. Keep in mind that smaller billboards are not always the cheapest, since smaller billboards may be built on roadways with heavy traffic or a desirable demographic.ĭEC or Daily Effective Circulation is the number of possible impressions your billboard receives on a daily basis. Usually when on the same roadways, smaller billboards will cost less than larger boards. Wallscapes and Spectaculars are typically found in cities or off of major roadways. Generally the smaller sizes (10x24 & 12x24) are found on smaller roads and the larger (14x48 & 16圆0) on major roadways. Billboards that are larger are often called spectaculars (large or odd sizes) and wallscapes (billboards on buildings). Billboards come in many different sizes a few common sizes are 10x24, 12x24, 14x48, and 16圆0. This way you are only paying for the market segment you are focusing on and not others that your ad may not be relevant to.īillboard size is the dimensions of the billboard.
Keep in mind, that if you are a small business or are targeting a very specific market, sometimes secondary arteries will give you more for your money because it focuses your advertisement to your key market. The more people, the higher the billboard cost (also see DEC). Billboards on major highways and interstates such as turnpikes and expressways tend to cost more than billboards on secondary arteries. The second factor in billboard location is the road type. Location can mean a few things when it comes to billboard pricing first, what town or city is it in? For example, is it in a big city like New York or Chicago, or a smaller suburban town? Cities tend to cost more than smaller towns because there are simply more people in the city that will likely see your billboard than in a small town. Below I have outlined each of these factors. There can be other factors that cause a billboard to cost more or less, but these are the general criteria for pricing a billboard. A common question I receive on a daily basis is how much do billboards cost? Although it seems there should be a straight forward answer, billboard costs depend on many factors.
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